Brand Identity Coaching
A brand is a synthesis of various elements constructed by phrasing choice words, signs, symbols, and a unique design intended to create an image that identifies a product and distinguish it from others in the marketplace.
Over time, this image becomes associated with a level of perceived credibility, comfort, quality, and satisfaction in the mind of consumers. Therefore, brands convey certain benefits that appeal to the values of their target audience through multiple branches of communication.
Powerful and effective brand building involves several disciplines and skill sets, hinged upon a foundation in psychological and philosophical principles that address the swivel and range of consumer behavior and engagement.